Launch & Release Campaigns
Multi-tiered publicity for theatrical, festival, digital, and on-demand releases—building awareness and earning features, reviews, and influential coverage.
Los Angeles · New York
Entertainment Communications Publicity & Awards Strategy
Start a conversationSharp, confident, and client-focused communications designed to build authority, earn meaningful attention, and move high-priority work forward.
Multi-tiered publicity for theatrical, festival, digital, and on-demand releases—building awareness and earning features, reviews, and influential coverage.
Press strategy, media placement, and on-the-ground execution for premieres and special events—from selection through the full news cycle.
Integrated awards campaigns encompassing planning, budgeting, screening programs, guild outreach, and critics-circle engagement.
Profile-building, trade communications, and brand storytelling for studios, distributors, platforms, and media companies.
Interviews, panels, profiles, and thought leadership for executives, filmmakers, showrunners, and creative talent.
Editorial instinct and deep industry relationships translated into opportunities that extend the work beyond traditional publicity.
Tom Chen is a recognized entertainment communications strategist and member of both the Academy of Motion Picture Arts and Sciences and the Television Academy, with more than two decades of experience shaping how movies, series, brands, and media companies are positioned, launched, elevated, and championed. His expertise spans brand strategy, title publicity, media relations, awards campaigns, festival launches, corporate communications, and executive positioning across film, television, streaming, home entertainment, and digital platforms.
Most recently, Chen served as Senior Vice President of Publicity at Shout! Studios and, following its merger with FilmRise, Radial Entertainment. After joining Shout! in 2007, he built the company’s publicity operation from the ground up and played a key role in elevating its corporate profile, content brands, and high-priority releases across trade, consumer, and awards media. His campaign highlights include Shekhar Kapur’s “What’s Love Got to Do With It?,” Potsy Ponciroli’s “Old Henry,” Viggo Mortensen’s “The Dead Don’t Hurt,” Christoph Gans’ “La Belle et la Bête,” and restored Hong Kong cinema classics including John Woo’s “The Killer,” “Hard Boiled,” and “A Better Tomorrow.”
Earlier in his career, Chen led publicity and awards campaigns across film, television, home release, and awards for clients including AMC, Discovery Channel, Starz, HBO, Focus Features, IFC, and Universal Pictures Home Entertainment. Among his credits are the landmark series “Planet Earth” and “Discovery Atlas,” Rachid Bouchareb’s “Days of Glory,” Universal’s home entertainment releases of “8 Mile,” “King Kong,” “The Constant Gardener,” and “Brokeback Mountain,” as well as numerous award-winning documentary features for HBO.
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